Taking the Black Magic Out of Sales Forecasting

Removing Black Art from the B2B Sales Forecast Just in time for 2010 planning - learn best-practices from high growth companies

 As every executive in the C-suite knows, sales forecasting is one part analysis of human behavior, one part process, and three parts gut instinct. However, as never before the CEO, CFO, CSO and CMO need greater accuracy and transparency in their sales forecast and sales funnel.

These days in light of the fact that your customers are buying differently and taking longer to strike a deal what can be done to reset your forecast expectations and better-manage the funnel process?

This session addresses the following topics

1.     Three reasons why your sales forecast is misleading you.

2.     Three best practices used by high-growth companies to generate more revenue and better forecast accuracy.

3.     A process proven on 4 continents for aligning Marketing and Sales, and why you should care.