Customer Value Management: The Secret to Acquiring and Maintaining Customers

As business owners, you know the importance of serving your customers. But, do you know how to most effectively serve them at all critical points during the process?  In this session, you will learn about the "moments of truth" when your customers decide whether or not to do business with you and/or to refer you to others. You will also learn that not all customers' wants and needs are created equally, and that it isn't always wise to under-promise and over-deliver. This session will provide unique techniques to understanding customers that can enhance your bottom line.